Legacy Education Group
Paid social ad creative for a multi-campus healthcare education group across four California colleges. Performance creative for Meta campaigns as part of the Strategy Labs agency team.
Performance Creative
Project Overview
Client: Legacy Education Group — multi-campus healthcare career colleges
Campuses: High Desert Medical College · Contra Costa Medical Career College · Central Coast College · Integrity College of Health
Industry: Healthcare Education · B2B Lead Generation
Platform: Meta · Facebook · Instagram
My Role: Visual Creative Designer
Agency: Strategy Labs
As part of the Strategy Labs performance marketing team, I was the primary visual creative designer across the Legacy Education campus campaigns — responsible for the majority of ad creative including static images, carousels, and video-treatment assets. I worked alongside dedicated copywriters, media buyers, account managers, and creative strategists.
Results
Campus Highlights
Contra Costa Medical Career College — top-performing campus with ads achieving as low as $9 CPL and 2,701 leads from a single creative
High Desert Medical College — location-specific creative driving 1,067 leads at $27 CPL
Integrity College of Health — Veterinary Assisting creative achieving $15 CPL and 618 leads
Central Coast College — Sterile Processing creative hitting $18 CPL against a $50–$150 industry benchmark
Creative Approach
Each campus required a distinct visual strategy tailored to its local market, student demographics, and program mix. Rather than applying one template across all four, I developed campus-specific creative directions based on brief research and competitive benchmarking using Atria.
Across all campuses, three creative themes consistently drove the strongest results:
— Program-specific creative — ads focused on a single program (Medical Assisting, Veterinary Assisting, Sterile Processing) consistently outperformed general awareness creative, giving prospective students a clear, relevant entry point
— Students in action — real imagery of students in scrubs, labs, and clinical settings outperformed stock photography, building authenticity and trust
— Outcome messaging — leading with career outcomes and program length ("Train for a Career in X in as few as 35 weeks") drove stronger click-through than institution-first messaging
Every asset was adapted across Meta's required placements: feed (1:1), story (9:16), reels.
Tools Used
Adobe Illustrator · Photoshop · After Effects · Premiere Pro · Meta Ads Manager · Atria
