Soffe
Paid social ad creative for Soffe, a US-based activewear brand known for athletic and lifestyle apparel. Performance creative for Meta campaigns as part of the Strategy Labs agency team.
Performance Creative
Project Overview
Client: Soffe
Industry: Activewear · Lifestyle · Apparel
Platform: Meta
My Role: Visual Creative Designer
Agency: Strategy Labs
Soffe is a US-based activewear brand with a long heritage in athletic and lifestyle apparel, known particularly for their shorts, cheerleading wear, and casual athletic clothing. As part of the Strategy Labs performance marketing team, I contributed visual creative for their paid social campaigns across Meta — working alongside copywriters, media buyers, and account managers.
Creative Approach
Soffe's visual identity centers on an active, youthful, and approachable lifestyle aesthetic. Creative for this brand required balancing energy and movement with clean, on-brand presentation — letting the apparel speak as the hero of each ad while maintaining visual consistency across formats.
Assets were adapted across Meta's required placements including feed and story formats.
Tools Used
Adobe Illustrator · Photoshop · Premiere Pro · Meta Ads Manager