Yard Mastery
Paid social ad creative for a US-based e-commerce lawn care brand. Performance creative for Meta and Instagram campaigns as part of the Strategy Labs agency team.
Performance Creative
Project Overview
Client: Yard Mastery — US-based e-commerce lawn care brand
Industry: E-Commerce · Consumer Goods · DTC
Platform: Meta · Instagram
My Role: Visual Creative Designer
Agency: Strategy Labs
Yard Mastery sells premium fertilizers and lawn care products to passionate DIY homeowners across the US. As part of the Strategy Labs performance marketing team, I designed all paid social ad creative for their Meta and Instagram campaigns — working alongside a dedicated copywriter, media buyer, and account manager. My responsibility was the full visual execution: static images, carousels, lifestyle compositions, and video-treatment assets across all required formats and placements.
Top Performers
Results
Creative Approach
Each campaign cycle started with reviewing the brief and researching the Yard Mastery brand and audience — passionate DIY lawn enthusiasts who respond to bold, product-forward visuals and clear outcome messaging.
Through testing and iteration we identified three creative directions that consistently performed:
Clean product-focused ads — minimal compositions putting the product front and center against simple backgrounds, letting the quality and branding speak for itself
Comic book style — bold, high-energy graphics with strong typography and illustrated elements that matched the brand's personality and stood out in the feed
Featuring the founder — ads that included the face behind Yard Mastery consistently outperformed other creative directions, reinforcing authenticity and trust with the DIY audience
Every asset was adapted across Meta's required placements: feed (1:1), story (9:16), and reels.
Tools Used
Adobe Illustrator · Photoshop · After Effects · Premiere Pro · Meta Ads Manager · Atria
AI-assisted creative exploration
A selection of ad concepts developed using ChatGPT and Gemini as part of the ideation and production process, refined and adapted for brand consistency in Adobe Illustrator and Photoshop.
